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Nomination Notice

CIAQ welcomes new members to its team

Saint-Hyacinthe – July 10, 2014 – CIAQ is pleased to welcome two well-known personalities from the breeding community. Vincent Landry is to be the new Assistant Director of Communications under the responsibility of Mario Hébert. He will take up his position on September 1st, 2014. In addition, Jean-Dominic Caron will occupy, as of July 10th, the position of Sales Coach for the Bas-Saint-Laurent and Côte-Sud/Lotbinière territory.

“These appointments, along with those of Sylvain Boyer as Director of Producer Services and David Crack Jr in the position of Coordinator and Strategist for Progressive Herds, follows from the continued restructuring of our marketing teams and the implementation of our strategic development plan, all with the aim of better responding to the needs of our clients”, said Mario Hébert, General Manager for CIAQ. “The arrival of Vincent Landry within my management team will allow him to participate in the process of renewal that has recently been undertaken at CIAQ, and the addition of an experienced coach to support our consulting service representatives lines up completely with Solutions Tandem which aims to provide even better services to Québec’s producers”.


Vincent Landry – As Assistant Director of Communications, Vincent will be responsible for communications activities and public relations. He will also coordinate the training section with producers and sales staff. To ensure a smooth transition, ?Hélène Drapeau will be appointed as principal communications advisor. 


Vincent was raised on the family farm in Cookshire, in the Eastern Townships. It was as part of his parents’ operation that he became passionate about breeding. He purchased his first pure-bred Holstein at 14 years of age and became a member of the association. Having completed his studies, he started his professional career at Québec 4-H, following which, as Holstein advisor for Holstein Québec’s eastern territory, he acquired a lot of experience in the area of genetics. In 2003, he started his own dairy operation with the support of his parents and today the Jetset Holstein herd is made up of 40 head of cattle. Vincent has combined his farm life with his professional activities, as well as being an official judge. After several years at Purina, he spent eight years at Alta Genetics where he held several positions including manager for Québec.


Jean-Dominic Caron starts his position as Sales Coach for the Bas-Saint-Laurent/Côte-Sud/Lotbinière territory on July 10th, 2014. He will also act as an advisor for technology on the farm, including milking robots.

Jean-Dominic is from Lejeune in Bas-Saint-Laurent. He has 16 years of experience in semen sales with Alta Genetics. During this time he worked principally in his home region as well as in the Maritimes. He grew up on the family farm and is now a co-owner, along with his brother, of Lejeune Holsteins, a dairy operation milking 200 heads with a robotic milking system. With his experience in sales, genetics and free stall herd management, his expertise will be of great benefit for our clients and our team.

About CIAQ


Located in Saint-Hyacinthe and created in 1948, the Centre d’insémination artificielle du Québec (CIAQ) is the only production centre of bovine semen in Québec and works at improving the genetics of dairy and beef cattle. CIAQ is owned by three groups of Québec producers: Les Producteurs de lait du Québec, or PLQ (milk producers), the Conseil québécois des races laitières inc., or CQRL (breed association); and the Conseil provincial des cercles d'amélioration du bétail inc., or CPCAB (breeding clubs).


For information:

Mario Hébert,
General Manager
450 774-1141


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